HVR provides analysis frameworks and data collection to help clients understand the key drivers for sales so as to maximise the effectiveness of their marketing and sales effort, and to maximise the returns from their portfolio of products.

Our services include:

• Customer conviction chain and brand switching analysis to help clients target their marketing for maximum effect
• Strategic business models that are used for sales funnel analysis and help to identify where resources and activities should be focused so as to maximise sustainable profits
• Balance of Investment appraisals for marketing and product development to identify where maximum return can be achieved
• Concept costing that allows rapid analysis of technology and equipment concepts during the early phases of bid preparation and down-selection

Visit the HVR Decision Support site's Product & Marketing Strategy page for more details.